Typographie A Manual Of Design Pdf Download
Typography A Manual Of Design Download
Emil Ruder was a typographer and graphic designer who, born in Switzerland in 1914, helped Armin Hofmann form the Basel School of Design and establish the style of design known as Swiss Design. He taught that, above all, typography's purpose was to communicate ideas through writing. He placed a heavy importance. Typographic Design Visual Hierarchy. Visual hierarchy is the concept of organizing elements on a page in a way that establishes an order of importance, allowing readers to easily navigate the page and find relevant content. When done correctly, it should guide the reader's eye throughout different sections of the page.
It's important not to oversell the touchy-feely/what-looks-good side of this. Font design is certainly about planning and calculation, it's just that those calculations need to be based on optics rather than geometry.Instead of perfect circles, we use a shape that is taller than it is wide; instead of splitting the space in half, cross-strokes should be higher than the middle; different strokes need to be different widths in order to appear the same, etc.There are plenty of actual scientific studies and theory behind this. See Ruder's Typography 0 and Hochuli's Detail in typography 1 for more info.01.